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Facebook Ads

Facebook app is an online advertising platform in this people create an account and they are connected with their friends and get in touch with their families. In this we can share memories,photos,videos and the most favourite interest is gaining followers and followings.

The most famous popular ads is google adwords and on the second popular is Facebook ads.

There is an important lesson learned spending $ 400k on Facebook ads

Don’t spend money on buying subscribers. Facebook ads has been very popular now a days from this you can promote your page, posts on your page and websites itself.

You also can create your first ad at Facebook.com or in advertising. After creating this you can set a budget and bid for each click and from that click thousand impressions that your ads will receive. You have to put location,age, gender, precise interest and broad categories. The users can see your ads on this website Facebook.com .

Facebook ads increase brand awareness today,Facebook ads are a very frequent and trusted mode of advertisement. They increase brand awareness for example if a person doesn’t know about the brand is still exist or not if that bar and creates an advertisement and post it on Facebook.

People start trusting it and it starts gaining customers so, in this manner a brand gets recognised and get its customers.

Explore there are plenty of brands out there whose advertisement is put on Facebook. So the customers have to keep exploring and keep comparing them for the best.

Facebook ads

You pay for each click to your website putting and advertisement on Facebook ads is very costly one needs to pay for each website for each every click of customers on your website. Even the customers has to be for some advertisement.Sometimes the advertisement are based on monthly fee.so if your bed or if you’re ads will stop. Sometimes this budget covers a very short period of time.

You need to invest your time generally the public avoids investing time on ads and when these ads shown up they have skipping time. So mainly after those 5 secs the audience skips the ads and usually these ads are so irritating when they appear out of nowhere.

Customer life cycle is another problem due to the advertising and reaching customers and this process gets restarted from the beginning by gaining new customers and providing them services again and again.

With more than 2.3 billion people using Facebook every month, and nearly 1.6 billion users every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. The trouble is, with both an investment of time and money on the line, there’s not much room for oversight.

Essentially, the difference between paid search and paid social can be reduced and simplified to a single truism: paid search helps prospective customers find your business, while paid social helps your business find prospective customers. Facebook advertising does this by allowing you to target specific audiences that are likely to be interested in your products and services by leveraging the immense wealth of data Facebook has about its users.

First, you identify your campaign objective, or what you want your Facebook ads to actually accomplish. This might be driving traffic to your website, encouraging visitors to download your app, generating leads, or increasing sales.

Once you’ve identified your campaign objective, you then tell Facebook to whom your ads should be displayed. This is done by what is known as audience segmentation – the process of providing Facebook with a profile of your ideal audience so Facebook only displays your ads to people who exhibit the behaviors and belong to the demographics you’re interested in. Facebook has thousands of custom audience parameters, allowing you to create amazingly refined audience segments for your campaigns. You can also create custom audiences by uploading data on existing customers that you already have, which enables Facebook to create “lookalike” audiences based on parameters that you choose.

Next, you create the ads you want to run. Facebook ads are highly visual and align with the ways in which people use Facebook, particularly on mobile devices – definitely no tiny, text-based ads here. Finally, you use data and analytics to evaluate the performance of your ads, allowing you to make changes to improve everything from impression share to click-through rate, just as you would in a paid search campaign.

The Facebook Ad Auction

Just like Google Ads (formerly known as Google AdWords) and Bing Ads, Facebook utilizes an auction system to determine which ads are shown to which users. However, there are a couple of elements that are unique to Facebook advertising, the first of which is a concept known as competitive value.

The competitive value of a Facebook ad is the sum of an advertiser’s maximum bid – how much an advertiser is willing to pay every time a user takes the desired action – and the ad’s intrinsic quality bid, or how much engagement an ad brings to Facebook and the user experience. Although the precise methodology behind how Facebook calculates intrinsic quality bid is a closely guarded secret, Facebook does concede that factors such as the volume of clicks, likes, and shares is included in this calculation, as is general feedback on an ad.

However, not every advertiser wants users to take the same action or shares the same campaign objective. This is why Facebook advertising calculates the maximum bid of an advertiser by determining the estimated cost-per-thousand impressions of an ad, or eCPM. This system allows Facebook advertisers to compete on equal footing, regardless of objective or ad format. For more on how Facebook applies this calculation to various ads and objectives, read this section of the Facebook for Business support documentation.

A Brief History of Facebook Advertising

Now that we know how Facebook advertising works, it’s worthwhile looking back at the social network’s history – and its subsequently meteoric rise to global dominance – to understand why Facebook advertising is so effective.

Facebook Flyers

Many marketers mistakenly believe that Facebook first got into the advertising game back in 2012, shortly before it filed its surprisingly poor IPO (strange how quickly this was forgotten in subsequent years). However, although Facebook did indeed introduce a raft of advertising options four years ago, the history of Facebook advertising traces back to the social network’s very earliest days in 2004 with what were known as Facebook Flyers.

However, not every advertiser wants users to take the same action or shares the same campaign objective. This is why Facebook advertising calculates the maximum bid of an advertiser by determining the estimated cost-per-thousand impressions of an ad, or eCPM. This system allows Facebook advertisers to compete on equal footing, regardless of objective or ad format. For more on how Facebook applies this calculation to various ads and objectives, read this section of the Facebook for Business support documentation.

Facebook’s Immense Global Audience

Facebook has a global audience of approximately 1.5 BILLION people – around one-fifth of the entire planet’s population, give or take a few hundred million. Understandably, this statistic is one of the most popular among Facebook advertising evangelists, and for good reason. No other social network comes close to Facebook’s market penetration, but what’s almost as exciting as the sheer enormity of Facebook’s audience is the time in which it achieved this unprecedented achievement.

As Facebook’s user base continues to grow, the larger the potential audiences advertisers can target based on demographics, personal interests, purchasing behavior, life events, and thousands of other criteria that can improve the ROI of a Facebook advertising campaign.

The second reason Facebook’s growth trajectory is so important is that, whether you use Facebook personally or not, the platform continues to align strongly with changing media consumption habits and the adoption of consumer technology such as mobile devices. According to data from Facebook’s Q3 2015 earnings report, the number of daily active users accessing the site via mobile devices was 893 million during September of last year, a year-over-year increase of 27%.

In addition, 727 million people – almost half of Facebook’s MAUs – never access the site from a desktop, meaning that Facebook has one of (if not the) largest mobile-exclusive monthly user bases of any site in the world.

With all the talk about growth and increasing mobile adoption, it would be remiss of me to not briefly mention the inevitable (and often unintentionally hilarious) doomsayers and their prophetic predictions of Facebook’s imminent demise.

In January 2014, two researchers at Princeton University’s Department of Mechanical and Aerospace Engineering (yes, you read that correctly) conducted a study to determine the potential longevity of Facebook as a social network, and how fluctuations in adoption and usage of social networks can reflect trends often observed in epidemiology, the study of how diseases spread (again, you read that correctly). The paper concluded that, based on declining volumes of the keyword “Facebook” according to Google Trends data, that Facebook was doomed and would begin to crumble like the Roman Empire as early as next year.

Now, I’ll be the first to concede that my command of algebra leaves a great deal to be desired, so I’ll trust the researchers’ math. What I can’t get behind, however, is their methodology. Basing such a bold claim – the imminent demise of the world’s largest, most popular social network by 2017 in spite of established, continued, demonstrable growth – on Google Trends data alone seems flawed at best, and negligent at worst.

Regardless, the paper’s publication sparked a predictable tsunami of similarly illogical think-pieces about how Facebook is dying, how the company is in trouble, and all other manner of grim tidings. Of course, apocalyptic predictions are to be expected whenever a company is doing well (or not), especially when there’s all those marketers and bloggers out there desperately clamoring for pageviews. However, this doesn’t mean Facebook is dying, nor should it factor into your marketing strategy.

Facebook is also still crushing it in terms of user engagement. According to data from Pew Research Center, 70% of U.S. Facebook users access the site daily, of which 43% do so multiple times per day. In addition, 82% of the highly coveted 18-29 year-old demographic are among the most actively engaged Facebook users.

Although advertisers have many elements to consider when launching a new online advertising campaign, from potential reach to ad creative, oftentimes it comes down to cold, hard numbers. Fortunately, Facebook is one of the most cost-effective advertising platforms available. However, with so many ad formats available, the question of ROI depends greatly on the ad format in question.

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