Instagram is a free, online photo-sharing application and social network platform that was acquired by Facebook in 2012.Now, the popular app Instagram is working to make sure there’s an extra layer of safety for the younger generation of users. The improvements on the app are especially helpful for parents who use it themselves, while also monitoring their kids’ accounts.Today marked the kickoff of Facebook’s annual F8 developer conference, which was predictably full of announcements.
“He’s a gymnast so we have to keep his profile updated pretty much every week so people can see what he’s doing,”
Since the audience can write comments, this new feature serves as a great way for influencers to interact with their audience more deeply and directly.The live videos disappear when the video is finished, so there’s no need for over-preparing before going live.
The tool helps brands to present themselves on a deeper level and add a bit more personalization to their brand image and brand events can be perfectly streamed live with this feature to give the followers exclusive insides behind the scenes.
This feature allows you to include up to ten photos or videos in one post. By swiping left, the followers can go through the slideshow.The tool offers manifold benefits: The feature can be used for before and after pictures, to show how a product is used, as a step-by-step guide for recipes or makeup tutorials. You no longer have to choose only one picture or video and won’t flood your followers with numerous posts of one event.
Paid Partnership Tool
Influencers who cooperate with brands can simply tag the company and the ‘Paid partnership with XY’ badge will appear as a sub-heading.
With the help of stickers, users can ask questions in Instagram stories and either provide a yes or no answer or even customize the sticker to give their followers options to choose from. After voting, the current result will be displayed.
Your own poll results can be accessed by swiping up. You’ll get insights on who voted and which option was chosen most.
It’s the feature Instagram debuted earlier this year that lets businesses sell goods directly to U.S. users, who can check out and pay via Mastercard, Visa, American Express, Discover, or PayPal within the app. Starting next week, Checkout is gaining a tagging tool that will let users shop looks from brands and creators like Vogue, Hypebeast, GQ, Refinery29, Elle, Kim Kardashian, Kimberly Drew, Kylie Jenner, Chiara Ferragni, Camila Coelho, and Huda Kattan.
Donation sticker in Stories
Instagram is not just making it easier to buy things — it’s also introducing a new way to solicit donations for nonprofits. As previously announced by Facebook director of project management for social good Emily Dalton Smith, users will be able to raise money through Instagram Stories by launching the camera.
Once the stickered Story is live, swiping up on it will reveal the total amount raised, 100% of which goes to the registered nonprofit. The many participating organizations include Black Girls Code, JED Foundation, No Kid Hungry, Boys and Girls Clubs of America, ASPCA, Malala Fund, GLAAD, and the Nature Conservancy.
“The donation sticker will help us create two-way conversations with current and new supporters that will elevate awareness for the Boys & Girls Club brand in a whole new way,” said Boys and Girls Clubs of America senior vice president Karl Kaiser in a statement. “Instagram is one of our fastest-growing channels, and it’s critical for our mission to have the ability on this platform to inspire advocacy around issues that impact kids and teens everywhere.”
Camera and Create Mode
If you are tired of the Instagram app’s old-in-the-tooth camera UI, good news: It’ll soon be replaced with a new one. Another noticeable change: Modes like Superzoom and AR Effects have been relegated to a new Normal tab.
App researcher Jane Manchun Wong, who spotted the new UI in March, noted that it looked a bit like a DSLR mechanical circular switcher.