Apparently, social media is one of the chief platforms to advertise any product or service. Even simple product or a small service can be spread on a large scale through social media and can reach to the needy. Social media has a very wide reach. Social media has proved to be very beneficial for business purposes too. It has become a very integral part of a business. Let us understand the importance of social media in the context of business:-
1. Large-scale advertisement:-
Since, social media is a very large platform. So, it connects many users with each other and with the sellers in no time.
2. Low-cost incurred:-
It just takes a post or a picture of the product or service to advertise. And almost, negligible cost is incurred in this process.
3. Time factor:-
Time taken is very less, it is required to organise all the resources correctly before the final call. Execution time is very less. Implementation time varies from unit to unit.
4. Immediate positive response:-
In no time, the sellers starts getting the positive response from the interested buyers or collaboraters.
For example, if a company is launching a lipstick and it posts and ad on various social websites, so, immediately the interested candidates can contact with the sellers.
5. Can be easily altered:-
Any ad that is put up on a social website can be easily modified by the sellers. For example, if a company puts up an ad of an animal food and has not mentioned the ingredients used, so, immediately the company can delete the post and repost it after desired modifications.
However, today social media has become so worldwide famous that people no more believe in the advertisements put up in social media. And social media has become such a great tool of fraud and abuse that people trust manual things more now. So it should be kept in mind that advertisements should not be put up with exaggerations they should be real. Aur if a digital marketer decides to start an online site so the site should be true with its policies so that the customers can depend and trust the site and the person operating the site. It is not easy to build up customer and seller relationship. And it is not easy to gain customer’s trust but with through policies and better services and satisfaction customers can be wne.